Cookie Policy

Last updated: 1st January 2026

What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how their site is being used.

Cookies contain information that is transferred to your device's hard drive. They help us recognise your device and store some information about your preferences or past actions on our website.

This Cookie Policy explains how metavortis uses cookies and similar tracking technologies on our website metavortis.world.

Why We Use Cookies

We use cookies for several important reasons:

  • To ensure our website functions properly and securely
  • To remember your cookie consent preferences
  • To analyse how visitors use our website and improve user experience
  • To deliver relevant advertisements and measure their effectiveness
  • To provide personalised content and services
  • To remember your preferences and settings

Types of Cookies We Use

We use different types of cookies, each serving specific purposes. You can manage your preferences for each category through our cookie consent banner.

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, form submission, and access to secure areas. The website cannot function properly without these cookies, so they cannot be disabled.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about website usage, popular pages, and user behaviour patterns to improve our services.

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use. They remember choices you make (such as language preferences) and provide enhanced, more personal features.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms that may set these cookies.

Specific Cookies We Use

Below is a detailed list of the cookies that may be set when you visit our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking and remarketing 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google DoubleClick - advertising and remarketing 2 years Marketing

Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance our website functionality and provide better services to our visitors:

Google Analytics

We use Google Analytics to understand how visitors use our website. This service provides us with anonymous statistics about page views, user behaviour, and website performance. Google Analytics sets several cookies to collect this information.

Google Ads

We use Google Ads for advertising and remarketing purposes. This service may set cookies to track conversions, deliver relevant advertisements, and create remarketing audiences based on website visits.

Google Fonts

Our website uses Google Fonts to display text in specific typefaces. When you visit our website, Google may set cookies to optimise font loading and improve performance.

How to Manage and Control Cookies

You have several options for managing and controlling cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customise your preferences for different cookie categories

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Block third-party cookies
  • Delete existing cookies
  • Set your browser to notify you when cookies are being sent

Please note that blocking or deleting cookies may affect your ability to use certain features of our website.

Third-Party Opt-Out

You can opt out of certain third-party cookies directly:

  • Google Analytics: Use the Google Analytics Opt-out Browser Add-on
  • Google Ads: Visit Google's Ads Settings page to manage your preferences
  • General advertising: Visit www.youronlinechoices.eu for EU users

Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences while still providing basic website functionality. This technology:

  • Adjusts how Google tags behave based on your consent choices
  • Enables privacy-friendly measurement when consent is not given
  • Ensures compliance with privacy regulations like GDPR
  • Allows for conversion modelling while respecting user privacy

When you reject marketing cookies, Google services will operate in a privacy-enhanced mode that doesn't use cookies for advertising purposes.

Mobile Devices

If you access our website through a mobile device, you can control cookies through your device's browser settings. Each mobile browser has different methods for managing cookies, so please refer to your browser's help documentation for specific instructions.

Some mobile devices also provide system-level controls for limiting ad tracking, which can affect how advertising cookies work across all apps and websites.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify users of material changes through our website
  • Request renewed consent when required by law

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

metavortis AG
Email: privacy@metavortis.world
Phone: +49 711 84180012
Address: Gartenstraße 110, 70108 Stuttgart, Baden-Württemberg, Germany

Related Policies

This Cookie Policy should be read in conjunction with our:

  • Privacy Policy - for information about how we collect and use your personal data
  • Terms of Service - for the general terms governing your use of our website