Cookie Policy
Last updated: 1st January 2026
What Are Cookies
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how their site is being used.
Cookies contain information that is transferred to your device's hard drive. They help us recognise your device and store some information about your preferences or past actions on our website.
This Cookie Policy explains how metavortis uses cookies and similar tracking technologies on our website metavortis.world.
Why We Use Cookies
We use cookies for several important reasons:
- To ensure our website functions properly and securely
- To remember your cookie consent preferences
- To analyse how visitors use our website and improve user experience
- To deliver relevant advertisements and measure their effectiveness
- To provide personalised content and services
- To remember your preferences and settings
Types of Cookies We Use
We use different types of cookies, each serving specific purposes. You can manage your preferences for each category through our cookie consent banner.
Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functions like page navigation, form submission, and access to secure areas. The website cannot function properly without these cookies, so they cannot be disabled.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about website usage, popular pages, and user behaviour patterns to improve our services.
Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use. They remember choices you make (such as language preferences) and provide enhanced, more personal features.
Marketing/Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms that may set these cookies.
Specific Cookies We Use
Below is a detailed list of the cookies that may be set when you visit our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking and remarketing | 90 days | Marketing |
| _gcl_aw | Google Ads - conversion tracking | 90 days | Marketing |
| IDE | Google DoubleClick - advertising and remarketing | 2 years | Marketing |
Third-Party Cookies
Some cookies on our website are set by third-party services that we use to enhance our website functionality and provide better services to our visitors:
Google Analytics
We use Google Analytics to understand how visitors use our website. This service provides us with anonymous statistics about page views, user behaviour, and website performance. Google Analytics sets several cookies to collect this information.
Google Ads
We use Google Ads for advertising and remarketing purposes. This service may set cookies to track conversions, deliver relevant advertisements, and create remarketing audiences based on website visits.
Google Fonts
Our website uses Google Fonts to display text in specific typefaces. When you visit our website, Google may set cookies to optimise font loading and improve performance.
How to Manage and Control Cookies
You have several options for managing and controlling cookies on our website:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject all non-essential cookies
- Customise your preferences for different cookie categories
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies
- Delete existing cookies
- Set your browser to notify you when cookies are being sent
Please note that blocking or deleting cookies may affect your ability to use certain features of our website.
Third-Party Opt-Out
You can opt out of certain third-party cookies directly:
- Google Analytics: Use the Google Analytics Opt-out Browser Add-on
- Google Ads: Visit Google's Ads Settings page to manage your preferences
- General advertising: Visit www.youronlinechoices.eu for EU users
Google Consent Mode v2
Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences while still providing basic website functionality. This technology:
- Adjusts how Google tags behave based on your consent choices
- Enables privacy-friendly measurement when consent is not given
- Ensures compliance with privacy regulations like GDPR
- Allows for conversion modelling while respecting user privacy
When you reject marketing cookies, Google services will operate in a privacy-enhanced mode that doesn't use cookies for advertising purposes.
Mobile Devices
If you access our website through a mobile device, you can control cookies through your device's browser settings. Each mobile browser has different methods for managing cookies, so please refer to your browser's help documentation for specific instructions.
Some mobile devices also provide system-level controls for limiting ad tracking, which can affect how advertising cookies work across all apps and websites.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will:
- Update the "Last updated" date at the top of this policy
- Notify users of material changes through our website
- Request renewed consent when required by law
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
metavortis AG
Email: privacy@metavortis.world
Phone: +49 711 84180012
Address: Gartenstraße 110, 70108 Stuttgart, Baden-Württemberg, Germany
Related Policies
This Cookie Policy should be read in conjunction with our:
- Privacy Policy - for information about how we collect and use your personal data
- Terms of Service - for the general terms governing your use of our website